If a brand partners with you, it does so to get the attention of a targeted pool of people who are following you AND also likely to be interested in what that brand has to offer. Or on your weekend list of places to visit. Brands that are in your fridge right now. And we’ve worked with some pretty big brands. The information we outline below is all based on stuff brands have asked us to secure from the influencers during the influencer selection process. Be warned: it may seem a little overwhelming at first, but I promise you it’s worth it.Īnd this isn’t just coming from us (although we do like to think we’re pretty well-versed in influencer marketing). So, in this section, I’m going to tell you what actually goes in your kit. And half the fun in making one of these things is in injecting your personality into the design of your kit! But that means very little if your influencer media kit doesn’t include the info brands want to know. Now, there are plenty of media kit templates floating around out on the web to help you dream up a pretty snazzy package. Your media kit is going to be the most concise and organized way to highlight how AWESOME you are! What Goes in a Good Influencer Media Kit? If you’re serious about earning money as an influencer, you NEED an influencer media kit.Īctually, you will need a media kit for just about any business proposition, whether it’s a brand reaching out to you or you reaching out to a brand. Influencer kits are a nice, tidy way to showcase your work, highlight your achievements, and impress people who are interested in collaborating with you. More specifically, it’s your pitch, your chance to sell yourself and actually validate your influence. In boring language, an influencer media kit is a digital portfolio that tells brands what they need to know about you. Okay – for starters, let’s go over what an influencer media kit really is. 11 EASY WAYS TO BOOST INSTAGRAM ENGAGEMENT IN 2019 What the Heck is an Influencer Media Kit?
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